In Kelly’s 15 years in the beauty industry, she has worked with a broad spectrum of clients for weddings, special events, and photoshoots. The most common questions she received from her clients were what makeup products they should use and what were right for them, which can be confusing when the market is flooded with countless options to choose from. It’s hard to know where to begin.

With her clients’ feedback in mind, Kelly was inspired to launch her own accessible makeup line to simplify the process of finding products for everyday use. Her carefully created makeup uses high quality, clean ingredients that are paraben, phthalate, gluten, and cruelty-free. The color selection and formulas also make it easy to customize shades to fit different skin tones.

In a time when we are learning to embrace the essentials and de-clutter our lives, Kelly hopes her streamlined cosmetics help you find what you need to cleanse your ‘palette’ for a fresh start to your minimalist makeup routine.